American Idol as Popular Culture and Globalization in Asia
American Idol is a talent search show featuring various iconic musical genres will be present again in Asia. Featuring a row of talented superstar judges like Katy Perry, Lionel Ritchie, and Luke Bryan. This event is present on Sony Channel.
American Idol is a series that revolutionized the TV program and became a pioneer in the music genre competition. American Idol is a reality show singing competition created by Simon Fuller and produced by Fremantle Media North America and 19 Entertainment. It began broadcasting on the FOX channel on June 11, 2002, in addition to the Idol Franchise Idol held from POP Idol held in the UK and became one of the most popular broadcasts throughout the history of American television.
So also with the low art, which became the authentic voice of lower class society. Today, various musical genres emerge in popular culture and undergo standardization, massification, and commodification processes. Music in pop culture becomes something that just enjoys this. It is conceivable when the music of a pop-rock genre that was broadcast through the media had long ago become something familiar in Indonesia and asia.
In this case, American Idol as a booster for the American music industry spread its influence through FOX. The success of the American Idol broadcast brings benefits to FOX company companies. The broadcast prompted FOX to become the first TV network with an 18-49 audience coveted by advertisers in 2011. This broadcast also according to Simon Fuller claimed to be “FOX rescuers. American Idol also helped to increase the rating of other event broadcasts on FOX such as House and Bones. Obviously, in addition to the interests of creating entertainment, there is also an economic interest behind all this. So be wise to use your communications.